IKEA - Sale Characters

“The brief was to showcase chosen IKEA products in a fun narrative walk cycle.

Each character had to have a unique personality that you would love as soon as you saw it…”

“…The animations appeared on social media, Youtube, animated billboards and loads of other stuff too! There was also print ads that appeared on billboards and bus stops.

The campaign went so well, IKEA asked us to create a whole new set of characters for a sale later in the year. This time we the focus was on kitchenware so all of our cast were carrying cookware.” - Rob Flowers

The ghost featured didn’t make the Final Cut, but I had a lot of fun animating him/her/it alongside Vince and the Batch Cooks.