Polaroid - Colour is Weird

“Charlie worked with iconic film and camera brand Polaroid to create an animated campaign for their new colourful Retinex film. Working as the director, designer and animator, Charlie crafted a world that brings the retinex colour theory to life, playfully exploring how our brains and eyes work together to comprehend different colours.” - Jelly London

Szymon Kwinto and I worked on doing the bulk of the animation for this project directed by Charlie Toque, involving lots of hand drawn animated elements filling every scene with lots of detail.