Hughes

Hughes · 2025

“Seven animated characters take centre stage in the campaign’s 30” and 20” TV spots; a lively cast designed by award-winning illustrator and director Al Murphy of Everyone Agency. The characters gossip like co-workers once the humans leave, showing the everyday dedication of the machines that keep homes humming.”

I was brought onto this project to briefly compose a quick animatic for director Al Murphy and then animate a couple of the characters, namely “Sudz”.

Hughes Animatic